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The difference between supply chain logistics management marketing channel management

2020-04-30 09:25:49
Times

The behavior subject of supply chain sales channel management method is different.

The former is the key company in the professional logistics supply chain automation, while the latter is the production processing company. The difference between supply chain logistics management marketing channel management the key companies in management can be producers, retailers, distributors even service providers.

The behavior subject of supply chain sales channel management method is different.供应链物流管理与营销渠道管理的区别

The former is composed of intelligent logistics supply chain prices, including distributors, manufacturers, agents, retailers, third-party logistics enterprises their consumers. The latter kind of behavior subject is the sales channel, generally refers to the producer its downstream agents, retailers, consumers related financial institutions other service providers. The content of supply chain management is different that of sales channel management. The former key includes the management methods of freight logistics, information flow advertising, business flow cash flow in supply chain management; while the latter one of reliable intelligent logistics supply chain only includes freight logistics, information flow advertising, business flow cash flow, but also attaches great importance to marketing flow.

Sales channel is only a moderate price, total supply chain sales channel management method of the top priority is the same, the former scientific research focus on freight logistics, while the latter focuses on business flow.

The core content of supply chain management is warehouse management. Although there is business flow in supply chain management, it is the most important part of supply chain. On the contrary, sales channels are usually considered only the perspective of material migration, but also the perspective of right to use.